Our Story
As told by Cathy and Chad Rogers
(Co-founders of RawRawLand / Chicken Snapz)
RawRawLand was born in our family kitchen when my mom, Cathy, was searching for a clean, organic snack for my dad, Jeff. At the time, he was recovering from a quadruple-bypass heart surgery and craving something salty and crunchy – but everything on the shelves was packed with sugar, salt, or ultra-processed ingredients.
Cathy took matters into her own hands, experimenting with real, whole foods – eventually pounding and dehydrating organic chicken in the oven to create the very first batches of what would become Chicken Snapz. It took two days to make a single batch, but when Jeff tried it, he said, "This is it! We need to get this into stores."
As her son, I watched the idea come to life. Working in real estate, I'm constantly on the go – and staying fit and eating clean are essential to how I live and work. But I could never find a high-protein snack that was healthy, satisfying, and actually convenient. That's when I realized my mom's homemade chicken crisps weren't just great – they were exactly what the market was missing.
Together, my mom and I spent nearly a decade perfecting the recipe, sourcing USDA-certified organic ingredients, and navigating the approval process. That journey became Chicken Snapz – a clean, crunchy, protein-packed snack made from real ingredients and a whole lot of family purpose.
Oh – and our dogs are completely obsessed with them too.
"If you really want to do something, you just do it. Keep persevering."
"If you really want to do something,
you just do it. Keep persevering."